London to Dubai AURA Campaign
challenge
Develop and execute a one-year PR campaign that elevates AURA Skypool's brand visibility in the UK and Dubai. The campaign should captivate target audiences, drive engagement and reinforce AURA Skypool’s position as a premium lifestyle destination.
response
AVANTGARDE’s Dubai and London office collaborated to develop AURA Skypool’s PR Strategy including outlining the key brand pillars, crafting compelling stories, supporting with bespoke events, forging partnerships to foster brand collaborations and amplifying AURA Skypool’s brand positioning.
In the first 3 months, leveraging digital platforms including digital media and influencers, AVANTGARDE generated substantial awareness locally and internationally, ensuring AURA Skypool is consistently recognised as a must-visit Dubai destination.
Key achievements included enhancing the night brunch experience by engaging Dubai-based influencers to attract the local market. For International Yoga Day, AURA Skypool collaborated with boohoo, the renowned UK online fashion retailer, to host an exclusive wellness and mindfulness event, with AVANTGARDE facilitating influencer and media participation to maximise coverage.
To further elevate AURA Skypool's brand visibility, AVANTGARDE developed a creative campaign that engaged influencers in London to organically support Black Cab taxi wraps, collaborating with a content creation team to film a reel that merged footage from rainy London with sunny Dubai, showcasing a seamless transportation experience between the two cities.
Impact
In the first three months, AVANTGARDE secured 61 strategic press placements in some of the biggest publications including Condé Nast Traveller, Cosmopolitan, Esquire, Time Out, and Villa 88, reaching nearly 62.8 million people. This targeted PR campaign delivered a substantial value of $1,746,990, reinforcing AURA's market influence.
