目标是通过在迪拜购物中心的壮观节日装置,将Cartier的“爱是全部”精神带入生活。
To celebrate Christmas the team at AVANTGARDE created a spectacular installation for our friends at Cartier. Cartier’s LOVE IS ALL spirit comes to life at the heart of The Dubai Mall unveiling a festive wonderland opposite the flagship boutique. The spirit of togetherness and holiday atmosphere surrounds a monumental Christmas tree with Cartier’s immersive lounge welcoming clients and visitors from all around the world. The creative inspiration of the impressive installation stems from Cartier’s LOVE IS ALL campaign, which highlights universal and timeless love, sharing and generosity.
为庆祝圣诞节,AVANTGARDE团队为我们的朋友Cartier打造了一个壮观的装置。在迪拜购物中心的核心,Cartier的“爱是全部”精神焕发出生命,揭示了一个节日仙境,位于旗舰店对面。团结的精神和节日气氛环绕着一棵宏伟的圣诞树,而Cartier的沉浸式休息区欢迎来自世界各地的客户和游客。令人印象深刻的装置的创意灵感来源于Cartier的“爱是全部”广告活动,突出展现了普遍且永恒的爱、分享与慷慨。